What We Do
Krands Glow operates as a digital media by kbrands.biz, focusing on K-Beauty, ingredient science, and global market intelligence for the cosmetics industry.
Our editorial team highlights innovation, compliance, and export trends shaping Korean beauty’s global growth, connecting international buyers with trusted industry knowledge.
Sustainability
We don’t just report short-term trends — we track sustainable growth in the beauty industry.
Our editorial focus is on brand transparency, ingredient safety, and long-term market resilience that empower both consumers and professionals to make informed decisions.
Internationalization
Krands Glow covers the global expansion of Korean beauty and wellness brands across the U.S., Europe, and Southeast Asia.
Through data-backed insights and case studies, we analyze export strategies, localization trends, and branding approaches shaping K-Beauty’s international growth.
About the Author — Luna Jade
Luna Jade is a global beauty market analyst and senior contributor at Kbrands Glow.
She specializes in barrier-repair routines, sensitive-skin science, and data-driven industry analysis.
With experience testing over 100 formulations — including moisturizers, ampoules, and toners — she translates real-world results into evidence-based skincare insights.
Her reporting covers global beauty market movements, ingredient innovation, and consumer trends shaping the next era of K-Beauty and beyond.
Luna’s writing combines regulatory expertise, laboratory data, and first-hand testing to deliver verified information — not marketing claims.
Founder & Lead Market Analyst — John Lee
John Lee is a global beauty market analyst and founder of K-brands Glow, a K-beauty media platform focused on international skincare markets.
He specializes in country-level market analysis, trade flows, and consumer trends within the global beauty and personal care industry.
His research focuses on emerging markets, import-dependent skincare economies, and regulatory developments shaping the future of K-beauty exports.
He regularly publishes independent market reports and analytical articles based on publicly available data and industry research.