Category: Beauty Trends
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Korean Cosmetics OEM/ODM: How to Build Your Own K-Beauty Brand
Launching a K-Beauty brand? Learn how to partner with the right Korean cosmetic OEM/ODM for skincare or makeup in 2025. Introduction Understanding OEM and ODM in Korean Cosmetics Manufacturing Korean cosmetics are globally loved for their quality, innovation, and style. But behind every K-beauty product lies a powerful OEM or ODM manufacturer. If you want… Read more
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2025 Japanese Women’s Cosmetic Buying Habits: How Young Women Shop for Cosmetics
The majority of Japanese women in their 20s and 30s—around 80%—check product reviews before purchasing beauty cosmetics. Introduction Japanese beauty buying habits are rapidly evolving, especially among women in their 20s and 30s. In 2025, the global beauty market is hotter than ever. The “Big 3” cosmetic markets are the United States, China, and Japan.… Read more
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How to Do K-POP Idol Makeup: A Beginner-Friendly Beauty Tutorial
Korean Makeup Trends Loved by K-POP Idols: A Global Beauty Evolution Introduction I have followed K-beauty trends for years. Over time, I’ve noticed how these styles have evolved into everyday looks. As a result, they feel both wearable and elegant, especially through K-POP idols and celebrities. The “glass skin” look once dominated the K-beauty landscape.… Read more
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How Global Beauty Brands Can Win the U.S. Market in 2025: Longevity Skincare, Long-Lasting Makeup & Gen Z Focus
A category-by-category guide for entering the U.S. beauty market with success—from longevity skincare and hybrid makeup to the Teen & Tween opportunity. Understanding the New U.S. Beauty Landscape in 2025 The U.S. beauty market is no longer a one-size-fits-all space. This is especially evident when we look at the U.S. beauty market in 2025. To… Read more
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Top 5 Korean Vegan Beauty Brands in 2025 You Need to Try
In fact, In this guide to Korean vegan cosmetics, we explore the most ethical skincare and makeup picks. Including top Korean vegan beauty brands expected to shine in 2025. These selections are effective with no animal testing. Just pure, clean beauty. Beyond a Trend — It’s the New Standard for Sustainable Beauty Moreover, Vegan beauty… Read more